The story behind Sedu hair straighteners
American Beauty Supply, the company behind the Sedu hair straighteners
was established back in 1991 when they pioneered the development of using
ceramic in hair straighteners. The original mission statement of the company
was to transform every Nonhairless female species on the planet into a
Seductive beauty, Sedu
for short. They originally developed the flat iron for the professional
stylists market but they have now made the leap into the consumer market
with a range of Sedu hair straighteners that continue to get rave reviews
by consumers.
Since the initial design they have taken the technology behind hair straighteners a step further and now produce the Sedu hair straighteners using a precious stone called Tourmaline.
Sorry but I'm going to get a bit technical here. This Tourmaline stone is used because it generates up to 6 times more negative ions than traditional ceramic irons, when heated up. Whewww! These additional negative ions along with gentle far-infrared heat guarantee soft, smooth, frizz-free silky straight hair without heat damage. Stop, my head hurts!! All Sedu hair straighteners have patented ultra-smooth plates which guarantee smooth straightening motion without pulling, snagging or breaking the hair. No more dragging your hair with those cheaper alternatives which feel like you are dragging your hair through sandpaper. Sedu make their hair straighteners from the best materials and funnily enough they also produde the best results.
Don't take my word for it just read my review
of the Sedu here and check out the links to 100's of reviews
from satisfied Sedu customers.
Sedu continue to make a range of products for the professional stylists
and have a few other products, apart from Sedu hair straighteners, which
can be purchased by consumers through authorized stores.
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